Used in conjunction with the Website
Design Contract and Website
Content Worksheet which should also be printed out by the
client. If you are purchasing an online store, please also print
out the Store
This questionnaire is designed to enhance communications
between The Creative Corner and our clients. Why don't you
print it on your printer, and have it handy when you discuss your
project on the phone with a Creative Corner
representative. After we've you've filled in the blanks as we talk
on the phone or communicate via email of fax. Please make a photocopy for your records, and mail a
signed copy to me. It provides a written memorandum of our
Organization Name: __________________________
Give the most important purpose a
"1", next most important a "2". Leave those
blank which do not interest you at all.
__ To gain a favorable impression of the company
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information
over the Internet
__ To encourage potential customers to contact us by phone
or mail to consummate a sale.
__ To make available product information and price lists
__ To make available product information and price lists
__ To strengthen brand identification.
2. Site Organization
Please label pages you desire and cross out the rest.
Total number of pages decided upon ________________
3. Site and Domain Names
Site Name on Masthead:
Domain Name It must be registered through your web
hosting service and approved by a domain registration service
before you can use it. You may check the availability of your
domain name at Network
Domain name ____________________________
___Desired ___Already Registered
4. Masthead Graphic
It is very helpful if you
will include a copy of your company's letterhead, brochures,
catalog, etc. so we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic? If
so, please enclose a color copy.
__ Photo or drawing of product?
__ Typeface preference
__ Preferred colors in palette (PMS colors?)
__ Other ideas
5. Color and Accents
For the most part, we recommend a white
background for best readability and contrast, with a band of color
or a pattern running down the left margin of the webpage. Your
May we include a link at the bottom of the welcome page which
reads "Website Designed by The Creative Corner"?
(You are under no obligation to say yes.) ___Yes
6. Navigation System
The navigation system of all our Standard Website Packages
- Links from the front page and sectional pages to
every page in the system to enable Web search engines to
"spider" and index content on every page.
- Colored bar "Image Map" with a brief word
or two indicating each page -- or, in larger sites -- each
section of the website. This appears at the bottom of every
page. In some sites we put this both top and bottom. You are
limited to a maximum of about eight (8) selections on this
image map. We use server side image maps to make it easy to
expand the site at a later time without having to change the
coding on each page of the site. For this reason, and to keep
costs down, we do not include separate "buttons" on
our standard sites. Included in sites of 6 pages or more.
- Left-Side Menus with text links are especially useful
on larger sites. Included in sites of 6 pages or more. They
can allow more detail than an 8-item bottom image map, and can
enable visitors to see from any page how to get to any other.
These may be white or light-colored over a dark left-side
color or pattern, or black or dark over a light left-side
color or pattern.
Optional Systems. Circle those you wish incorporated in
- Left-Side "Buttons" can be used, but we do
not recommend them, since they are more expensive and time
consuming to maintain when a change or addition is made to the
system. Also, it takes significantly longer to load many
buttons than an image map of the same area (Extra charge)
- Frames System where, typically, a scrolling menu
remains on the left side to provide navigation. We do not
recommend frames in practically any situation, since they are
a design disaster. They do not always print out, cannot be
bookmarked easily, and often make the page design look
"tacky" with their ugly gray scroll bars. We see
them as the amateur's way to look cool. In a very few cases,
they are useful: (1) to display large databases of
information, (2) purposely hide URLs of content pages, (3)
send visitors to other sites while making it easy for them to
come back. (Extra charge)
- Search Engine is useful on larger sites of 20+ pages
to help visitors quickly find what they're looking for. (Extra
7. Basic Page Elements
These are the important items which appear on nearly every
webpage on your site (except the "home" page).
- Page titles which show at top of Web browser only
- Top-of-page graphic based on the design of the
- Page Title in larger type. Heading Font Style:
________________ (recommend Arial Bold)
- Text. Body Font Style: ___________________ (recommend
Times New Roman)
- Image Map by Image Map bar
- Standard company ID near bottom of page
- E-mail response link to the following e-mail address:
- Copyright and trademark information in small print at
the bottom of every page. What registered trademarks,
trademarks, and service marks does your company want to
Do you have any trademarks or service marks? If so, please list
them here and indicate which are registered trademarks.
8. Photos, Graphics, Animations, Sound, and Video
Our contract includes a statement that you own the copyright
to, or have permission from the copyright owner to use any photos
or graphics you send us.
For an extra charge, we can equip your webpages with:
- Clipart tends to look a bit tacky on websites. We
- Photos you supply either by sending the photos
themselves for us to scan and return, or by sending the
digitized images on a diskette.
- Stock photos obtained from Photodisc (http://www.photodisc.com),
or PictureQuest (http://www.picturequest.com/).
(You write down the photo number and inform us of your
choices, and which page each photo goes on. We can help you
select the photos, but we would need to bill you for our time
at our hourly rate.)
- Sound, either MIDI musical background or streaming
Real Audio for music or voice.
- Animated GIF images. High quality photo images are
available from PhotoDisc (http://www.photodisc.com)
and other sources. We can also make animations for an extra
- Shockwave Animations
- Video clips
9. Response Forms
What is the purpose of your response form?
__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences
10. Web Hosting Service
(this info has changed but is not updated)
We are not in the web hosting business. We recommend to our
clients web hosting services tailored to their specific needs.
We've worked with dozens of hosting services -- the good, the bad,
and the ugly. We usually do not recommend hosting on your local
dial-up ISP, since they too often are not well-prepared to meet
specialized business site hosting needs. Their main business is
usually dial-up access, and hosting is only a sideline for them.
Please let us recommend a Web host service for you. We require cgi-bin
access and FTP access, and strongly recommend telnet access. Our
no-extra-cost response form also requires a Unix system with Perl
Web Hosting Service _____________________________________
E-mail for support or help ______________________________
11. Registering and Advertising Your Website
Information about number of visitors to your website
can usually be obtained from your Internet Service Provider, from
statistics generated daily by such programs as WWWSTAT, GETSTATS,
or Analog on the host computer. We do not include page counters on
our Standard Website Packages
- Advertising your Website to Web search engines that index
- Giving customers a good reason to come by offering them
- Finding industry-wide linking pages and negotiating
reciprocal links to and from their webpages.
- Purchasing Web advertising
- Becoming active in several of the thousands of Internet news
groups and mailing lists
- Developing a "signature" mini-ad attached to all
your e-mail messages
- Making your website part of one or more of the many
- Including your e-mail and Web addresses on all your
company's print literature, stationery, and display
- E-mail newsletters
We submit your information to Web search engines
to "register" your website after final payment is
received. Before doing this we work with you to get 50 to 100
keywords and a carefully constructed 25-word sentence contain the
most important keywords.
Package prices include minor updating over the first three months
of the contract. This covers minor price changes, product changes,
etc. It does not include major changes, such as changing
newsletter content (which essentially involves constructing a new
webpage), which is billed at our hourly rate.
Target Date for final payment to be made and your Web
Site to be
On behalf of my organization I approve the above plan which I
have developed with The Creative Corner to construct a
website, and I authorize The Creative Corner to use this
Website Planning Worksheet as the basis of the project.
These are the items that will make up the package you'll be
sending to us:
You may send your package to Joseph Reynolds, The Creative Corner
, by US mail or UPS, FedEx, etc. to:
Content Worksheet which will define for us the:
- Written content for your webpages
(preferably on a diskette formatted for Word for
Windows [2.0, 6.0, 7.0, 8.0, or 2000], Word
Perfect [5.1, 6.0+], or other word processor. We can
translate from most word processor formats with ease.)
- Photos or graphics to be included. You
may send graphics and photos which we can scan into
electronic form. Even better, send us a diskette or ZIP
disk with your graphics in any popular PC format, such as
GIF, JPEG, BMP, EPS, CDR, PCX, etc.). If these are in Mac
format, make sure each picture has a 3-digit extension,
such as .jpg to indicate the format in which it is given.
- Your company logo (if any), and tell us the PMS
- Samples of your printed materials -- brochures,
letterheads, cards, booklets, etc. -- so we can see how you
present your company image.
- Check for at least 50% of the total.
49 Hillside Avenue
Waterbury, Connecticut 06710-2219
We are looking forward to receiving your materials and
constructing your website!
Form last updated September 2001