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Store Name:
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1.
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Store-Building Software
___ Open Market ShopSite Manager (smaller stores 5 to 500
products)
___ Open Market ShopSite Pro (medium stores 100 to 2,000+
products)
___ Larger Database-Driven Stores (larger catalog stores
1,000 to 100,000 products)
___ Other
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2.
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Type of Sale
___Retail (sale to end user)
___Wholesale, business-to-business (to resellers or
manufacturers)
___ Desire to do both
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3.
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Products
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Type of Products:
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How many products (separate SKU numbers) do you
plan for your store? _____.
Do these SKU numbers represent different colors or
sizes for the same product? Yes___ No___
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Options (color, size, etc. in a drop-down menu).
This number of products ______ has an average of ___
options each.
Did you count each of the options as a different product
above?
___Yes ___No
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4.
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Product Photos
A substantial part of the cost of
developing a store is in preparing the product photos.
But, of course, they are often what motivate people to
purchase.
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Number of product photos ________
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Format: ___Prints ___Transparencies ___Digitized
(scanned)
___Web Ready (digitized, sized, optional border, JPEG or
GIF format)
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5.
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Product Information Format
Typical product information needed
(depending upon the complexity of your site): SKU, Product
Name, Product Description, Weight, Price, Picture File
Name, Category, Subcategory, Related product SKUs for
cross-selling, color/size option of SKU, other descriptive
fields (such as ISBN for books), etc. These will usually
be fields in a spreadsheet or database.
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Database Format
__Not currently in database or spreadsheet __Excel __FileMaker
Pro __Access __Foxpro __Sybase __Oracle
__Other_________________
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6.
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Categories of Products
The larger the store, the more categories
you'll need. Site menus and search engines use these
categories to group products so shoppers can find them
quickly. We'll need a list of these from you. You'll also
need to put the category and subcategory(ies) in fields in
your database.
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Number of Main Categories or "Departments"
______
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Total
number of Subcategories in all "departments _____ |
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7.
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Sketch Your Preferred Product Page Layout(s)
on the other side of this form. Show preferred placement
of: (1) product photo, (2) product name, (3) product SKU,
(4) product description, (5) price, and (6) order button.
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8.
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Shipping
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Shipping Options Offered
___Ground ___2nd Day ___Overnight
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Carrier:
___UPS ___FedEx ___Airborne ___Postal Service __Other
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Shipping Calculation Method
___Disable shipping calculation
___Link to UPS or other shipper shipping cost calculator (not
available with ShopSite)
___Flat Rate for all items (e.g., up to three books for
$8)
___Price Threshold (e.g., $8 for orders between $25 and
$50)
___Weight Threshold (e.g., $8 for orders weighing between
10 and 12 pounds
___Shipping Price specified for Each Item (useful for
items with special packing or crating)
___Other
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Shipping Areas or Zones (6 included at no extra
charge). Many merchants start with UPS
zones and then average them so there are 3 or 4 zones for
the continental US or other major market area. In the US,
you will probably also have zones for Canada, and
Alaska/Hawaii. For international customers state: "We
will calculate the exact shipping amount and charge it to
your card prior to shipping."
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9.
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Sales Tax (one state table at no extra
charge)
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States or Counties where collection is required
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Percent Sales Tax
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| ___ TaxWare
Plugin to calculate exact tax in many states where you are
required to collect tax (not available with ShopSite) |
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10.
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Payment Transaction
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Payment Methods Allowed
___Visa ___MasterCard ___American Express
___Discover___
COD ___Purchase Order ___Reseller Account No. ___
Other:___________________________________
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Credit Card Authorization
___Real-time on-line credit card authorization
(recommended if you're setting up a Web business from
scratch)
___Desktop credit card processing after order is received
(begin here if you have an existing Merchant Credit Card
Account)
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11.
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Secure Order Reception
Store software e-mails you when an order
arrives, but it won't e-mail sensitive credit card
information. You'll need to get that in a secure manner.
___View completed order in Web browser and print out
orders on printer (for low volume stores)
___Download order file for transfer to accounting
system (for higher volume stores. ShopSite offers a
tab-delimited file. You'll need to have a programmer write
a macro to import into your order fulfillment software.)
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12.
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Accounting and Inventory
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Accounting Program Used
___QuickBooks ___Peachtree ___Mail Order Manager ___Other
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Do you want to integrate Web orders with accounting
program? (special programming probably required)
___Yes ___Maybe Later ___No
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Do you
want to integrate Web orders with an inventory
program? ___Yes ___No (We don't handle this, but
can refer you to a programmer.) |
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13.
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Special Order Form Instructions
___Gift wrapping
___Gift card inscription
___Shipping instructions
___Other
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14.
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Names of "Regular" Pages.
Product pages are usually designed on the
basis of templates. "Regular" pages must be
hand-designed using HTML, with custom photo insertion,
etc. As such, they are more expensive. Typical
"regular" pages are your "home" page,
FAQ, about the company, articles, newsletters, and
(sometimes) ordering instructions.
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___Welcome/Menu
___About the Company
___FAQ
___Newsletter
___Other:
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15.
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Response Forms (besides the order form)
You may have a form where shoppers can ask
questions, subscribe to a newsletter, get customer
support, etc. We do not include your ordering system here.
You may not need a structured feedback form; an e-mail
response link may be all that is necessary.
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Number of response forms (up to 20 fields each)
_____
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Purpose of response form(s):
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16.
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Web Hosting
Due to the complexity of installing and
hosting store-building software and relational databases,
it is important that you accept our recommendations for
Web hosting services. We charge for the additional time
expended installing and configuring stores on Web hosting
services other than those we recommend. On the other hand,
we have shopped for the best cost/performance/reliability
in Web hosting services. We do not resell hosting, but
have you arrange your own contract with approved hosting
services.
Web Hosting Service:
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17.
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Digital Certificate of Site Security
SSL Secure Servers use a Digital
Certificate signed by a recognized authority (currently
VeriSign or Thawte) which tells the shopper's Web browser
that the store is what it purports to be. The
configuration of some Web hosting services requires each
store to have its own Digital Certificate (at a cost of
several hundred dollars per year). Others allow store
owners to use the server's digital certificate. If you
need a separate Digital Certificate, for an additional
fee, we will interface with VeriSign and Thawte for you,
saving you a considerable hassle.
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18.
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Globalization
Once your store appears on the Web you will
have a global business. You will get orders from other
countries, since many countries are not able to purchase
these items locally. How will you make your site more
comfortable for international customers?
___Link to currency exchange calculator (Your credit card
company handles exact exchange rates)
___Provide multiple languages for product names, product
descriptions, order form details (name, address, phone),
shipping instructions
___Provide instructions about international shipping
options
___Provide international shipments with
"International Air Waybill," "Commercial
Invoice," or "Shipper's Export Declaration (SED)"
as required. (You may obtain more information about
requirements from your postal office or courier shipping
service.)
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19.
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Other
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